November 2020

Founder and CEO of Shift, George Arison

George tells Jeff about staying humble in the face of success, how he’s learned from his many mistakes, and his experience of growing up in the former USSR.

In 2007, George co-founded Curb, which invented the use of mobile devices for booking and paying for ground travel. Before his business career, George helped start a think tank in his native Georgia, ran an election campaign there, and worked at a think tank in Washington DC. George was the first student from the Soviet Union to attend a US prep school independent of sponsorship from Soviet authorities.